{
  "$schema": "https://raw.githubusercontent.com/jsonresume/resume-schema/v1.0.0/schema.json",
  "basics": {
    "name": "Rafael Murbach Coutinho",
    "label": "Tech Lead · Product and AI",
    "image": "https://murbach.me/EuFoto.jpeg",
    "email": "rafael.murbach@gmail.com",
    "url": "https://murbach.me",
    "summary": "Specified and delivered complex institutional systems for the Brazilian Army (SISCUSTOS, SIGAF), from requirements to production.",
    "location": {
      "city": "Brasília",
      "countryCode": "BR",
      "region": "Distrito Federal"
    },
    "profiles": [
      {
        "network": "LinkedIn",
        "username": "rafael-murbach-04b523",
        "url": "https://www.linkedin.com/in/rafael-murbach-04b523"
      },
      {
        "network": "GitHub",
        "username": "RafaelRadu",
        "url": "https://github.com/RafaelRadu"
      }
    ]
  },
  "work": [
    {
      "name": "NetDev Systems",
      "position": "Tech Lead & Director of Operations",
      "url": "https://murbach.me",
      "startDate": "2025-09-01",
      "summary": "Technical leadership of engineering teams delivering production AI-native SaaS products, establishing strict TypeScript standards, automated AI code review pipelines, and Playwright E2E suites.",
      "highlights": [
        "Architected and deployed enterprise SaaS products including PlayForge Academy, Conversatio, Chutaí, and Movooh.",
        "Integrated modern LLM ecosystems (Claude API, Gemini API, Genkit AI) into core business workflows.",
        "Implemented automated prompt regression and synthetic AI evaluation harnesses.",
        "Product Owner of an LLM-based media planning system for a startup linked to Record TV: building a radio and TV plan went from a week of human work to one day."
      ]
    },
    {
      "name": "NetDev Systems",
      "position": "Developer & Product Manager (freelance)",
      "startDate": "2000",
      "endDate": "2025",
      "summary": "Alongside the full-time roles listed here, at least one project a year: internal workflow and request-tracking systems for companies, landing pages and WordPress sites.",
      "highlights": [
        "Back end chosen by each client: MySQL, PostgreSQL or Firebase, in the cloud or on premises."
      ]
    },
    {
      "name": "Artplan",
      "position": "Technology Project Manager & Systems Lead",
      "startDate": "2021-07-01",
      "endDate": "2025-08-31",
      "summary": "Management of technology solutions, digital workflows, and business process automation supporting major commercial and federal government accounts.",
      "highlights": [
        "Contributed to backend engineering, systems operations and technical resilience for enterprise and government delivery pipelines.",
        "Automated operational reporting via Microsoft Power Automate RPA, eliminating dozens of manual hours weekly.",
        "Designed executive analytical dashboards using Microsoft Power BI."
      ]
    },
    {
      "name": "Núcleo de Mídia da Caixa (CEF)",
      "position": "Media Operations & Technology Manager",
      "startDate": "2019-10-01",
      "endDate": "2021-06-30",
      "summary": "Strategic technical coordination between Caixa Econômica Federal and national advertising agencies, standardizing high-throughput media deployment workflows and compliance verification.",
      "highlights": [
        "Streamlined digital delivery workflows between financial institution stakeholders and external creative partners.",
        "Managed compliance auditing systems under federal communication standards."
      ]
    },
    {
      "name": "Exata Tecnologia",
      "position": "Process Architect, BPMN & Systems Development",
      "startDate": "2017-09-01",
      "endDate": "2019-08-31",
      "summary": "Process architecture in BPMN and software engineering for SIGEP (Sistema de Gestão de Propaganda para a Caixa Econômica Federal), managing end-to-end national advertising contracts and financial audit pipelines.",
      "highlights": [
        "Modeled and implemented multi-step validation and invoicing pipelines for nationwide media veiling.",
        "Structured automated compliance workflows with extensive audit trail capabilities."
      ]
    },
    {
      "name": "Spread Teleinformática",
      "position": "Contract Manager",
      "startDate": "2010-02-01",
      "endDate": "2017-06-30",
      "summary": "Federal IT contracts with MDSA, the Ministry of Justice and FNDE, run with Scrum and XP from requirements to QA.",
      "highlights": [
        "Delivered the SICON, SISPAA and SIGAF systems."
      ]
    },
    {
      "name": "MSA Service",
      "position": "Project Coordinator & Senior Systems Analyst",
      "startDate": "2006-04-01",
      "endDate": "2010-02-28",
      "summary": "Brazilian Army contract: SISCUSTOS and SIGAF, from specification to acceptance, under PMBOK governance.",
      "highlights": [
        "Specified and delivered cost and budget systems for the Armed Forces, from requirements to production."
      ]
    },
    {
      "name": "Foundations & Enterprise Engineering",
      "position": "Software Engineer & Systems Analyst",
      "startDate": "1994-01-01",
      "endDate": "2005-12-31",
      "summary": "Programmer analyst and developer at the Office of the Vice-Governor of the Federal District (1994), FAP-DF (1995) and Politec (1996–2001); .NET development at STE for DNIT (2003–2004); requirements and development at Positivo (2004); requirements and .NET development at CEUB (2004–2005).",
      "highlights": [
        "Deep foundation in relational database modeling, transaction safety, and high-discipline software engineering."
      ]
    }
  ],
  "volunteer": [
    {
      "organization": "ISKCON (International Society for Krishna Consciousness)",
      "position": "Temple President (Brasília), Fiscal Council Member and National Secretary of Communication",
      "startDate": "2002-01-01",
      "endDate": "2026-04-30",
      "summary": "Over 20 years of monastic and volunteer leadership: president of the Brasília temple, member of ISKCON Brazil’s Fiscal Council and National Secretary of Communication; international executive committees (India, South Africa, LatAm, Russia, France). Also speaker and musician.",
      "highlights": [
        "Elected National Secretary of Communication, leading modernization of institutional web presence and digital media channels until April 2026.",
        "Produced the Kirtan 6 Horas festival monthly for six years without missing an edition; the largest editions in Brasília gathered 400 people.",
        "Mediated complex multicultural disputes across international boards relying purely on consensus, empathy, and personal ethical conduct."
      ]
    }
  ],
  "education": [
    {
      "institution": "UPIS — União Pioneira de Integração Social",
      "url": "https://www.upis.br",
      "area": "Project Management",
      "studyType": "MBA",
      "startDate": "2008-01-01",
      "endDate": "2009-12-31"
    },
    {
      "institution": "UNOPAR — Universidade Norte do Paraná",
      "url": "https://www.unopar.com.br",
      "area": "Marketing Management",
      "studyType": "Bachelor / Higher Education",
      "startDate": "2005-01-01",
      "endDate": "2007-12-31"
    }
  ],
  "skills": [
    {
      "name": "AI-Native Engineering & LLMs",
      "level": "Master",
      "keywords": [
        "Large Language Models",
        "Claude API",
        "Gemini API",
        "Genkit AI",
        "Prompt Engineering",
        "Autonomous Agents",
        "AI Evals",
        "Prompt Regression Testing",
        "Synthetic Data Generation",
        "Claude Code",
        "Cursor",
        "GitHub Copilot"
      ]
    },
    {
      "name": "Full-Stack Development",
      "level": "Master",
      "keywords": [
        "Next.js",
        "React",
        "TypeScript",
        "Node.js",
        "Tailwind CSS",
        "HTML5 / CSS3",
        "Python",
        "PHP 8.2",
        "RESTful APIs"
      ]
    },
    {
      "name": "Architecture, Testing & Cloud",
      "level": "Expert",
      "keywords": [
        "Playwright",
        "E2E Automated Testing",
        "Firebase Firestore",
        "Firebase Hosting",
        "PostgreSQL",
        "SQL Server",
        "Edge CDN",
        "GitHub Actions CI/CD",
        "BPMN",
        "Multi-Tenant Architecture"
      ]
    },
    {
      "name": "Leadership & Product Strategy",
      "level": "Expert",
      "keywords": [
        "Technical Leadership",
        "Product Management",
        "Agile / Scrum",
        "Kanban",
        "UX Research",
        "Think Aloud Protocol",
        "Executive Communication",
        "Crisis Management",
        "Consensus Building"
      ]
    }
  ],
  "languages": [
    {
      "language": "Portuguese",
      "fluency": "Native speaker"
    },
    {
      "language": "English",
      "fluency": "Professional working proficiency"
    }
  ],
  "projects": [
    {
      "name": "Portal das Eleições",
      "description": "Own product. A Python pipeline pulls stories from 8 outlets once or twice a day; LLMs summarize, classify and filter 400 to 500 of them daily, and each summary becomes audio. Extraction success is tracked per outlet to trigger remapping. Edge caching designed for election-season traffic; live vote counting integrated with Brazil’s electoral court (TSE) comes into use on election day.",
      "keywords": [
        "Python",
        "Next.js",
        "LLMs",
        "Text-to-speech",
        "Edge CDN"
      ],
      "url": "https://murbach.me/work/portal-das-eleicoes/"
    },
    {
      "name": "Movooh",
      "description": "Vehicle out-of-home media, B2B and B2C: companies buy campaigns; the system checks each campaign’s available budget, proposes partner drivers and, once the proposal is approved, the campaign starts running. React Native and Expo driver app with background GPS telemetry and an offline SQLite queue, plus a Next.js back office. Approved on the App Store and Google Play four months after kickoff.",
      "keywords": [
        "React Native",
        "Expo",
        "Next.js",
        "Firebase",
        "GPS telemetry"
      ],
      "url": "https://murbach.me/work/movooh/"
    },
    {
      "name": "Governo do Distrito Federal (GDF)",
      "description": "Public-service pages and campaigns for the Federal District government in semantic HTML and Tailwind CSS: accessible (WCAG, e-MAG) and mobile-first. 32 pages in 2025 and 25 in 2026 through September, with production moving to AI agents. Each landing page went from two days of work to two hours once the mobile layout exists.",
      "keywords": [
        "Semantic HTML",
        "Tailwind CSS",
        "Accessibility",
        "Mobile-first",
        "AI agents"
      ],
      "url": "https://murbach.me/work/gdf/"
    },
    {
      "name": "SESC DF",
      "description": "UX research to guide the redesign of SESC DF’s website: Playwright journeys triangulated with 10 Think Aloud sessions, with AI and Python reading, summarizing and cross-referencing the session recordings.",
      "keywords": [
        "UX Research",
        "Playwright",
        "Python",
        "Whisper",
        "Think Aloud"
      ],
      "url": "https://murbach.me/work/sesc-df/"
    },
    {
      "name": "Chutaí League & Gamão",
      "description": "Gamified sports prediction platform with Pari-Mutuel dynamic odds engine and ChuteCoins virtual currency.",
      "keywords": [
        "Next.js",
        "Pari-Mutuel",
        "ChuteCoins",
        "Fan Economy"
      ],
      "url": "https://murbach.me/work/chutai/"
    },
    {
      "name": "PlayForge Academy",
      "description": "Dual-sided enterprise learning SaaS with visual trail authoring and AI-powered evaluation using Google Genkit.",
      "keywords": [
        "Next.js (React 19)",
        "TypeScript",
        "Genkit AI",
        "SaaS B2B"
      ],
      "url": "https://murbach.me/work/playforge-academy/"
    },
    {
      "name": "CRTs PR & SC",
      "description": "Official portals for the Regional Councils of Industrial Technicians of Paraná and Santa Catarina: custom WordPress theme in PHP 8.2 with code-registered post types, Git-versioned ACF fields and purged Tailwind CSS (about 40 KB), linking to the national SINCETI platform. Hosting and database are run by the councils.",
      "keywords": [
        "WordPress",
        "PHP 8.2",
        "Tailwind CSS",
        "ACF"
      ],
      "url": "https://murbach.me/work/crts-pr-sc/"
    },
    {
      "name": "Conversatio",
      "description": "Conversational WhatsApp SaaS platform featuring Playwright E2E automation and LLM prompt regression test suites.",
      "keywords": [
        "Playwright",
        "AI Evals",
        "Prompt Regression",
        "WhatsApp API"
      ],
      "url": "https://murbach.me/work/conversatio/"
    },
    {
      "name": "Media Planning System (client: a startup linked to Record TV)",
      "description": "From a budget and a campaign goal, an OpenAI model composes the matrix of radio and TV insertions; a dashboard recalculates values as the plan is edited, then routes it to approval and execution. Building a plan went from a week of human work to one day.",
      "roles": [
        "Product Owner"
      ],
      "keywords": [
        "OpenAI API",
        "Firebase",
        "LLMs",
        "AdTech"
      ],
      "url": "https://murbach.me/work/media-planning/"
    }
  ]
}