A plan from a budget and a goal
The user states budget and campaign goal; the system sweeps the possible radio and TV insertions and crosses the best results within the brief, with an OpenAI model composing the matrix of possibilities.
Case study · AdTech · client: a startup linked to Record TV
Media planning system
Given a budget and a campaign goal, the system assembles a radio and TV media plan. An OpenAI model composes the matrix of possible insertions; the user reshapes the plan on a dashboard where every value is recalculated as it changes; and the approved plan is sent straight to execution. Built by the NetDev team for a startup linked to Record TV.
The challenge
A startup linked to Record TV wanted an app that showed advertisers the best placement options for a campaign within the budget they set.
Key engineering decisions
A dashboard that recalculates as you build
The plan is edited on a dashboard where every change triggers the recalculation of values, so the planner sees the cost of each decision while making it.
Approval and hand-off to execution
The finished plan goes through approval inside the system and is sent to execution from there, without being re-typed into another tool.
Results
1 dayto close a media plan — it used to take a week of human work
minutesfor the system to assemble the plan from the brief
What’s left for people is adjustment and validation.
Stack
FirebaseOpenAI API