Case study · Sports tech · white-label pools and leagues
Comprehensive social betting, sports prediction, and fan engagement ecosystem. Engineered to transform match-watching into a competitive, community-driven gamified experience — featuring a proprietary ChuteCoins virtual economy, custom private leagues between friends, real-time pari-mutuel odds calculation, a physical prize redemption marketplace, and official club partnership with Gama (chutaigamao.com.br) for Estádio Bezerrão VIP experiences.
Build an app that brings a club and its fans closer through prize pools and challenge leagues. The direction was a prediction market along the lines of Kalshi, with the necessary adjustments.
Dynamic odds calculation engine where Yes/No odds adjust in real time according to pool liquidity. Guarantees mathematical solvency for the platform's ChuteCoins virtual currency while preserving high-stakes betting excitement without house liability.
Architecture enabling users to instantly launch private and corporate leagues (Liga do Achismo, Resenha, Torcidas). Each community features its own real-time leaderboard, dedicated prediction feeds, and participant rosters, driving high daily retention and organic viral growth.
Integrated e-commerce catalog with dynamic ZIP/CEP freight calculation and instant checkout using ChuteCoins balances (appliances, smart home devices, dining vouchers). Closes the gamification loop by translating digital sports predictions into tangible real-world value.
The platform runs as a white-label engine: any club, community or outlet gets its own pool and league operation on top of the same core. Chutaí League Gama is the delivered instance — the chutaigamao.com.br landing and fan pass for the Gama crowd at Estádio Bezerrão, VIP booth and exclusive experiences included — architected to absorb concurrency spikes around match days.