Case study · Conversational AI · B2B SaaS

Conversatio

Commercial WhatsApp operations SaaS (conversatio.app) featuring multi-agent inbox and AI triage. Technical leadership focused on quality engineering and automated AI testing: synthetic conversation eval pipelines, prompt regression testing, end-to-end chat flow validation, and webhook concurrency simulation.

Status
In development · waiting on Meta’s new policies
Context
Conversatio (B2B SaaS)
My Role
Tech Lead
Test & Quality Stack
Playwright, Jest / Vitest, AI Eval Harnesses, WhatsApp API Mocks
Core Focus
Automated AI Testing, Quality Assurance & E2E Reliability
Live site
conversatio.app ↗
Conversatio landing page with the shared WhatsApp inbox preview.
[Re-capture at 2× — the current source is 1024 px wide]

The challenge

Build a platform fully integrated with WhatsApp Business to send messages to customers and to manage and share conversations across sales and support teams, with multiple agents.

Technical Leadership & Automated AI Testing

Semantic Triage Automated Testing & AI Eval Pipeline

Built an automated evaluation pipeline (AI Evals) using synthetic conversation datasets to systematically measure intent classification accuracy, urgency detection, and entity extraction precision across model prompt updates prior to production deploys.

Prompt Regression Testing & Drift Prevention

Engineered automated regression test suites to validate generative response consistency and strict JSON Schema outputs, protecting the platform against contract breaks, prompt drift, and hallucinated handoffs in edge-case buyer dialogues.

End-to-End Webhook Simulation & WhatsApp Concurrency

Implemented E2E test suites emulating concurrent operator sessions and inbound WhatsApp Business API webhook spikes, verifying message idempotency, queue dispatch integrity, and zero duplication under high concurrency.

Technical Leadership & Continuous Quality Gates (CI/CD)

Led engineering best practices across the development team, establishing mandatory test coverage on PRs, automated quality reports, and CI/CD deployment gates to ensure stable, release-ready software with every sprint.

Results

1.66 sfor the public site’s main content to appear on a phone, on a throttled mobile connection
385 KBtotal weight of the home page
0accessibility violations found by axe-core

Measured on September 23, 2026 at conversatio.app, worst of two runs, with a phone profile: 150 ms latency, 1.6 Mbps and a 4× slower CPU. The platform itself is still in development.

Stack

PlaywrightJest / VitestAI Eval HarnessesWhatsApp API Mocks